B The Word... Shelly Kleppe

Shelly Kleppe

Laborer

Apprentice Trainer

The construction industry has over 500,000,000 open positions today. The industry provides well-paying, exciting opportunities that lead to a bright future. Yet women tend to shy away from the industry due to outdated stereotypes and norms.   One woman who successfully navigated a 40-year career starting as a craft laborer and ultimately an apprentice mentor is Shelly Kleppe.   

Shelly recently retired as an ANSI-certified instructor at the Northwest Laborers Employer Training Trust in Seattle, Washington. She passed on her industry knowledge to the next generation by teaching apprentices her trade. 

Shelly spent most of her career placing the concrete as a nozzle woman, vibrator hand, and a concrete foreman on many landmark projects in the Seattle region. She attributes her success and longevity as one of the only women in the field to a strong work ethic, positive attitude, a great sense of humor, and her Bad Ass ability to perform physically challenging labor. While blazing trails for women and breaking down stereotypes in the construction industry, she raised three daughters who followed in her footsteps and started their careers in the construction industry.

In 2022, Shelly retired with no regrets, planning to spend time with her grandchildren, traveling with her husband, mountain biking, and gardening.   

Here is Shelly's story. 

 

TK: How did you land a career in construction 41 years ago?

SK:   I figured out early in high school that going to college was not for me. Thanks to my mother's encouragement, I got my high school diploma and looked for a new start. My father was a Superintendent in the construction industry my entire life. He agreed to help me get an interview with the union hall for a labor position. The rest was up to me. To my surprise, I landed the job and was assigned to work on a West Seattle Bridge.  Back in the 1980s, the West Seattle Bridge job was federally funded, which meant they were required to recruit and hire women actively. Between my Dad and affirmative action, the door to construction opened for me. 

I was hired to do physical labor, working with my hands, laying pipe, placing concrete, and doing carpentry. Everything was on the job training, and I had to figure most of it out myself. There was no such thing as an apprentice program. For the first time in my life, I felt an odd sensation welling up inside of me – success. I knew I was good, and I was proud of my work.   School had always been such a beating, shaking my confidence. But working with my hands, pushing my physical boundaries, and getting the job done was challenging and liberating. 

 

TK: What were some of the unique challenges you faced along the way?

SK:   Back in 1981, women didn't pour concrete. At 18 years old with an average build, I had to build up my physical strength to perform the job. The job required me to lift heavy things all day long. Over time my body got stronger and I could keep up. I had to choose to push through and not give up.  

The reality is that entering the construction industry meant entering a man's, rough and tumble world. The industry is rough, the language is foul, and it's not for everyone. My Dad had an excellent reputation and was a well-respected superintendent. In some way, the respect crews had for him passed on to me.  

Yes, there were comments and weird situations, but I learned not to take everything to heart initially. 

Back in 1984, a superintendent came up to me and slapped me on the ass. I was stunned, my jaw fell to the floor. I didn't do anything about it because I was in shock. I had the courage to tell him that it was not OK and it never happened again.   Not every situation needs to be taken to the next level. I soon realized that I had to teach people how to treat me and stick up for myself. I learned how to be my self-advocate and carry myself in a way that expected and deserved respect.

TK: What ways women entering the industry can set themselves up for success? 

SK:   As I became more knowledgeable, confident, and skilled in my field, in some cases, I became more intimidating and felt like I had a target on my back. The 'Babe to Bitch’ phenomenon you describe in "The B Words" is real. To make it in the man's world, I had to be the best. Yet as time passed and I became more confident in my knowledge and skills, I was pushed out for being the best. Egos got in the way. No one can survive 40 years in a career by being timid. There will be dark times, and you will face people and situations that let you down. Resilience is the key. 

 

TK: What are some barriers women still face today in construction? 

SK:  Childcare is a huge issue that holds women back. I chose to marry and have a family. Yet there is no such thing as a fixed schedule in construction. We go where the work takes us. We start early and work staggered hours. These conditions are not conducive to creating balance in the home. When my kids were little, my husband was working in Alaska. There were times when I was acting as a single mom, working a crazy schedule up to 60 miles away from home. These issues are still a problem today, and it is not out in the open. Until the mindset shifts where most childcare responsibilities are left up to the mother, the barrier to our industry will stay in place. 

TK: What personal challenges did you face along the way? 

SK:  The industry is to work hard, play hard, and when I first started, we would work all day and head to the bar afterward and drink hard. The pattern led to an alcohol problem in my early 20s. I quit drinking in 1984 but my journey didn't stop there. Unfortunately, I picked up a gambling addiction in the early 1990’s. As long as I was working, the money was there to sustain my addiction. A two-month layoff meant the checks stopped coming. The layoff was my blessing in disguise and changed my life for the better. I realized I had a gambling addiction, and I signed up for outpatient counseling. I've been in recovery since 2012.

 

TK: What advice would you give a young woman wanting to embark on a career in the trades? 

SK:  I have three daughters who joined the industry, and here is the advice I gave them. First, don't take everything to heart. Your behavior and how you carry yourself determine how you will be treated. Second, don't dip your pen in the company ink. If your goal is to find a relationship in the field, men will pick up on that. They will respond accordingly. Third, If you want to be a good brother, be a good sister. 

Unfortunately, there are a few bad apples that spoil it for everyone. In an industry where women are still so few and far between, I encourage women to be role models and not play into stereotypes. 

TK:  How did forming relationships help you during your career? 

SK:   The crews knew I was good at what I did, and when someone questioned my abilities, their approval allowed me to work. I was called out to do a rivet buster job. They were behind and couldn't find anyone to do the job. So they called me. The foreman was in the basement of an old building standing in an office surrounded by windows. I walked up to him, introduced myself, and told him I was there to chip concrete. He was holding the tongue of a compressor in his hand. He took one look at me and flung it across the room, shattering the window. At that moment, one of the crew member's I worked with before came up and vouched for me. So I was able to go to work. Luckily I worked with one of the guys before, and he vouched for me, saying, "Shelly is our girl." We completed the job, and the foreman invited me to lunch. He told me that I reminded him never to judge a book by its cover. 

TK: You have spent the last part of your career working with apprenticeships and training. What have you learned from the experience? 

 SK: I applied at the training facility in 2017, and to my surprise I got the job. I experienced Imposter Syndrome for quite a while. Soon I had the opportunity to make a difference in the personal lives of many who didn't think they had much of a future. 

My most rewarding project was working with the Pre Construction Training  (PCT) program for the Washington Corrections Center for Women (WCCW). The women are close to being released and come to the program unsure how they will make it back in the outside world.   Upon completion of the program, they have the opportunity to enter the union directly upon release and have a good-paying job with benefits and a skill set.   We have an 80% passing rate. It is incredible to see the transformation when a woman experiences learning a trade and has the opportunity to build an independent future for herself. 

TK: What is your favorite quote?

If you want to have a good brother, then be a good sister. 
— SK

TK: Who is your role model, and what did you learn from them?

SK: My Dad, Jack Burell, was my role model. Two years after he got me the union interview, he suffered a major stroke and passed away. My dream was to make him proud of the person I became. I think I accomplished that.

 

B the Word... Maria Matamoros

Maria Matamoros

Vice President of Risk Management

The Weitz Company

I had the opportunity to visit with my friend and colleague Maria Matamoros.  Maria and I met several years ago at the IRMI CRC Conference. Maybe it was the fact that we were both in a sea of men at the conference making the handful of women in the room stand out. I am forever grateful to have made the connection. 

Maria Matamoros is Vice President of Risk Management for Orascom Construction USA, Inc. and its affiliate companies The Weitz Company, Contrack Watts, Inc., and Watts Constructors, LLC, a full-service general contractor, design-builder, and construction manager. She has worked in the construction industry for 31 years.

Maria embodies so many aspects of the best of the B Words, including balance, bravery, believer, and creator of bonds.   Here is Maria’s story.

 

TK: How did you find yourself in the construction industry? 

MM: I graduated from college with a degree in Business Administration. Shortly afterward, I had my first child, and after my maternity leave, I returned to work at the financial institution I had been working at for six years. At that time, I began to feel something was missing – work wasn't as exciting anymore – and I was leaving my newborn child to do something that wasn't fulfilling. 

My husband’s family that worked in the construction industry were awarded a large condominium project and looking for an administrator for the office close to our home. 

After starting to climb the corporate ladder and with the potential for a good career path, I had to make a choice. Take a step down to improve family/work-life balance or keep doing something that wasn’t exciting anymore. After seven years of belonging to an incredible organization, I resigned. This was the first time making a significant career change – and it was terrifying! I had to face the disappointment of others in my personal and professional circles. 

I took on administrative and accounting responsibilities in my new role. The position was a few steps down from a professional perspective, but it provided flexibility both at work and home to be close to my son. 

One day, my husband and father-in-law invited me to attend a Project Management seminar with them. I walked out of the workshop fascinated – thinking this is something I would love to do! Later I pursued a Master's Degree in Construction and Real Estate Business Administration issued by the Catholic University of Santiago of Guayaquil, Ecuador, in partnership with the Technical University of Madrid-Spain. 

As a first-generation-born American, I attribute my work ethic to my hard-working parents, who immigrated to the United States from Ecuador.  Mom worked hard in taking care of our home and family. My father worked several jobs in the aviation field, providing our family with the opportunity to live worldwide. My father had a strong work ethic coupled with a profound faith in God, which I have adopted throughout my personal and professional life journey. 

My parents moved our family to Ecuador when I was starting high school. At the time, I could speak Spanish but was challenged to learn to study, read and write in Spanish. This experience improved my Spanish abilities and provided a solid connection to the Spanish-speaking worker in construction. I realized the risk and challenge of understanding and comprehending a common language. Throughout my career, I embraced my language abilities, providing translation, connection, and communication with the field to ensure they receive essential, lifesaving information in a language they understand. 

After working in Ecuador for several years, my husband and I decided to relocate to the United States. I applied for a position with the Weitz Group in Florida, basically starting over (second time!), in the beginning, as a project coordinator. I worked my way up to project engineer and ultimately earned a project management position.  In 2009, a leader at The Weitz Group identified me as a high-potential future leader. During a leadership training session, the CEO asked me if I was interested in a risk management position. I accepted the challenge realizing that the role required me to start a new career path (third time!) and relocate my husband and kids to Iowa. 

 

TK: What was it like relocating your family to Iowa for your career opportunity?  Do you have any advice for women in a similar situation? 

MM:   My husband and I made the decision together. His support was vital. My oldest son was starting his freshman year in Florida, so the distance between us became greater than initially planned.  Moving from Florida to Iowa for college was not an option he would entertain. This was hard; not only was my first son leaving home for college, but we were also moving far away from him. My middle son adjusted relatively well once he started playing on the school basketball team. I think the immediate incorporation into a group with a common goal was key for him. My youngest was going into 5th grade and adjusted reasonably well. The move also represented a career change for my husband. Today he works as a Business and Communications Manager at a parish church. 

My advice for anyone in a similar situation is to imagine what your personal and professional life will look like in the short and long term. Imagine both the positive and the negative consequences.  Balance is important. Once you make a decision, take the leap! Change can be fun, exhilarating, and healthy! Today, 11 years later, I think our entire family would agree that both of our moves were great moves. All of our now-adult children live within a 7-minute radius of our house. We gather as a family for dinner or outings at least once a week. Our marriage is strong, we are closer than ever as a family, and our boys have grown into amazing young men. And my professional journey in Construction, Project Management, and Risk Management has been an amazing one, although not without challenges!  

 

TK: How has education influenced your life and your career? 

MM: I consider myself a lifelong learner, and I would never be where I am today had I not pursued educational opportunities every step of the way. Having a minimal background in Risk Management, I worked diligently to become an expert in the complex world of construction risk management. I sought advice and guidance from other risk management experts and pursued my education to support my new role. While raising my family, I followed my education and credentials to obtain expertise and knowledge in my new position.

I am still learning and working towards completing my Chartered Property & Casualty Underwriter (CPCU) designation next year. Education is a meaningful way to stay up to speed and relevant in your chosen profession. 

 TK: How are you multiplying your influence through mentorship? 

MM: I believe in paying it forward, and the best way to do that is through mentoring to attract and retain future leaders in the construction risk management industry. I have served my industry in several leadership roles, a frequent speaker at construction and risk management conferences. I also make an intentional effort to mentor women within my organization and encourage advancement in their careers. 

 

TK: How has your philosophy on networking (bonds) impacted your career? 

MM:  I attribute much of my success to forming relationships with other construction risk management experts to learn and share experiences. Through our external insurance partnerships, including our brokers and carriers, I set out to learn from the best in the industry. My construction operations background provided the framework and a unique perspective that complemented the business's risk management side. 

I put in the time, effort, and hard work to develop a strong network of connections, so I knew who to ask for advice or guidance. I encourage people just starting in the industry to seek out and participate in peer groups, industry events, and committees. 

For those in a leadership role, I encourage you to support and mentor the next generation by sharing your connections and creating space for the next generation. For example, after working on a volunteer program called Building Firm Foundations for several years, designed to educate the next generation of construction risk professionals, I encouraged one of my team members to get involved. She is now one of the leaders of the program. I also have her accompany me and participate in meetings, like for example risk management training sessions and workshops that I present, which provides her an opportunity to learn the risk management language, concepts, and process. 

It requires an attitude of abundance. The more I mentor and support others, the more impactful and rewarding my work and effort become. 

 

TK: Who is your role model? 

MM:  My father. He never went to college or became a corporate executive, but worked like he owned the companies he worked for, traveled the world, made his faith in God the center of his life, helped the poor and those in need, laughed and joked non-stop, and loved his family more than himself. His favorite saying was, "Don't worry!"

TK: What is your favorite quote? 

MM:

“Pray as if everything depended on God and work as if everything depended on you.”
— Attributed to St. Ignatius Loyola.

B the Word...Lesle Griessel

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Lesle Griessel

Founder:

LongView Leadership

Honor Your Ambition Mastermind

One of the most rewarding benefits of launching the B Words is the opportunity to connect with women in all different industries who are on a path to self-defined success.  I was fortunate to be introduced to Lesle Griessel, founder and principal of LongView Leadership   and the Honor Your Ambition Mastermind.

Lesle is a trailblazer and teacher of leadership and growth strategies. As an intern, she pioneered a path including innovating roles en route to becoming the first female Associate Managing Partner appointed within a Fortune 200 company. 

Lesle strives to joyfully inspire and empower people to achieve results on purpose. She is passionate about leading others to succeed in their careers. Lesle exemplifies the B-Word Bad Ass by becoming a leader in her field.  She launched the Women Advisor Group and Diversity and Inclusion Council for her organization, a founder and Executive Committee Board member of the Women’s Field Association, and has spoken to multiple conferences nationally and internationally. 

Lesle was recognized as one of Kansas City’s 40 under Forty by Ingram’s business magazine. She also serves on the University of Kansas Business School’s Finance Advisory Board, where she is an alumna of and graduated top 10% of her class. 

When Lesle isn’t training for a marathon or practicing yoga, you can find her cheering on her daughters in soccer, volunteering with Girl Scout troops, or enjoying the outdoors with her family.

Here is Lesle’s story.

TK: Tell me a little about yourself. How long have you been in your industry? What do you find rewarding about your work?

LG: Nineteen years ago, I started an internship with a financial services company.  I was unaware at the time of the opportunity in front of me. I took every opportunity the internship afforded me to make connections along the way.  My hard work and strategic thinking paid off. The internship grew into a full-time position, and ultimately I became the first female associate managing partner. Now I am committed to creating space and opportunity for other women to earn a seat at the table.   

 

TK: You rose through the ranks in the financial planning industry.  The B Words Chapter “Budget” focuses on the importance of women learning the language of money at home and work.  What are your thoughts on women, money, and financial planning? 

LG:  Becoming financially savvy is powerful.  Whether we realize it or not, women hold most of the buying power and decision-making at home.  Regardless of partnership status, women decide many household spending decisions, including buying consumer goods, school supplies, clothing, food, and appliances. They influence and choose where to live and what schools, daycares, and camps their children attend.  Each of these choices is a financial decision. 

Women often are responsible for generational transfer decisions as well. The degree to which women can be confident in making these financial decisions requires education. Speaking the language of money is one of the most important things that lead to security and stability. By becoming educated, women become proactive and intentional, which creates empowerment. 

Our society will go to a lawyer for legal advice, a mechanic to fix their car, a doctor for medical care.  Yet when it comes to financial planning, it is often overlooked or attempted to go it alone. Financial decisions require knowledge and expertise to create security.  We work hard every day to earn that stability, so it is essential to protect it by making sound financial decisions. Some women may be intimidated by money decisions, and they reach a crossroad where a financial expert partnership can provide the education needed to protect one’s future.

 

TK: Tell me about the Honor Your Ambition Mastermind.  

Lesle, Nicole and Kristin

Lesle, Nicole and Kristin

LG: Nicole Kalil, Kristin Burke, and I have paved our way in male-dominated industries and noticed that it could be a lonely place as the only woman.  We each share the same passion for empowering women to thrive personally and professionally. We all have experienced the unsustainable expectation of “Balance,” and we created Honor Your Ambition Mastermind. 

Our Mantra is:

“When the world tells you you shouldn’t but your heart tells you you should, Honor your Ambition.“

 The 12-week intentional mastermind provides ambitious women to connect, develop networks, learn how to grow their business, avoid burnout while increasing their business acumen.  You can sign up Here

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 TK:  If you were to do it all over again, would you? What would you do differently? 

LG: I would not do anything differently, except I may have started certain things earlier. I hesitated out of fear for a moment or two along the way.  I believe we all need to lean in, rise above the noise, and believe in ourselves.

 

TK: What is your favorite quote? 

LG:

Have confidence in who you are, conviction in what you do, and Honor your Ambition. 

TK: Who is your role model, and why? 

LG:  Jan Torrisi-Mokwa is my role model. She was a leadership consultant working for High Performing candidates in service-based organizations. One of her bodies of work was the concept of Career Equity.  Career Equity refers to taking personal, intentional responsibility for your career.  Jan’s work became an integral part of my success. Our team explores the concept in our 12 week Honor your Ambition Mastermind. 

Unfortunately, Jan suddenly passed away in an unexpected accident. My goal is to ensure her legacy lives on through sharing her work and techniques with other women.  The first cohort begins in August. Sign up Here.