“Tricia hits on all the issues that women face when navigating non-traditional roles in the workforce. Success is defined differently for everyone. The B Words is an empowering book that not only identifies the key issues facing women, but provides strategies and stories that make it a practical tool. I highly recommend it to anyone looking to define success on their own terms.”

MARIA GUY | Senior Partner of GiANT Worldwide

“The B Words delivers an incredible blueprint to design your authentic life and become the person you are destined to be. From balance and babies to badasses and bravery, this book packs a punch about living with intention. I highly recommend this book for putting a stake in the ground about what you want out of life and aggressively pursuing your dreams.”

SHARON ORLOPP | Former Global Chief Diversity Officer for Walmart

“I wish I’d had this book 25 years ago. As a psychologist and entrepreneur often working in male-dominated spaces, I value so much the wisdom and practical advice Tricia shares here. As women in business, we all must navigate these words in order to excel in our careers. The B Words is a great guide not only for women just starting out, but also for those who have been in business for years.”

DR. SALLY SPENCER-THOMAS | Author and Keynote Speaker

“A must-read for every male leader! Tricia Kagerer has written a book that highlights the challenges women face daily while focusing on what men and women can do together to bring about much-needed changes in the workplace. Tricia is candid about the difficult situations women experience—and rarely share. It’s important that these experiences, catch-22 situations, and dilemmas are shared and discussed by men and women. When we don’t know these stories, we accept the status quo, and things will never change. Put The B Words on your must-read list, and share it widely with your colleagues—especially men.”

JEFFERY TOBIAS HALTER | Corporate Gender Strategist & President of YWOMEN

“Life as a woman in today’s society is filled with expectations, many of which often seem unrealistic. But Tricia Kagerer is here to give readers the confidence they need to work toward self-defined success. The B Words offers thoughtful and professional guidance for women of all ages and walks of life.”

GAIL WARRIOR SUCHY | Entrepreneur, Certified Health and Life Coach, and Nationally Recognized Speaker

“The B Words is a collection of honest conversations that I wish I could have had with my younger self. They could have helped me avoid a lot of the frustration and emotional turmoil I felt during my more than 20-year journey as an entrepreneur in the technology industry. Tricia Kragerer does a great job of addressing challenging conversations head on in an engaging way. She offers practical strategies and solutions for women navigating business careers. Furthermore, she addresses how the world is changing—and needs to continue to change—to truly benefit from the value of a diverse workforce.”

ADRIENNE PALMER | Global Business Leader, Entrepreneur, and Speaker

“Be conscious of the B words and how they impact your life.”

THE GLOBE AND MAIL